Social media marketing – To catch eye netizens online marketing companies recruiting students who have a background in online marketing in MBA…Online marketing courses attracting more attention to online marketing companies, Social media marketing is an easy way to hit the eyes of netizens. Now a day’s retail chains and other businesses increasingly targeting netizens who frequently use social media websites, a number of Business schools are cashing the trend by offering courses in the online marketing segment.
So many MBA graduates now in the cities are opting for the colleges that offer the subject as an elective. SM marketing equips students with the expertise to promote a brand on social media networks such as Facebook and Twitter. One of the newest ways of marketing is through social media. It is booming because companies see it as vital to their business and sales strategy,” said Rev Peter Xavier, director of Loyola Institute of Business and Administration.
Now many companies recruiting candidates on campus now want students who have a background in SM marketing. Online service providers like Sulekha and various matrimony sites and online marketing companies like Jabong, Flipkart and Zovi are among the larger recruiters of MBA graduates with skills in marketing on social networks. Companies are also using their expertise to promote brands.
Retail chains and online portals are recruiting students with knowledge of the subject at salaries that start at Rs 6 lakh or more. Some of the newly minted MBA graduates are starting their own firms that provide companies with strategies to brand or sell their products and services on social networks.
Students see social media as an ideal platform to create and build brand awareness. Everyone is on Facebook or Twitter these days, so an intelligent and creative campaign could go viral and really drive business. Management institutions and MBA students are milking full use of SM marketing. With retail network chains and other businesses strategies now giving importance to targeting netizens, who are frequently using social media websites.